A new approved supplier for Hotel Indigo
Music Concierge is proud to have been selected by the Hotel Indigo brand to deliver your new Signature Sound in EMEAA and AMER.
With 20+ years of experience working with some of the world’s leading luxury and lifestyle brands, and 10+ years collaborating with Hotel Indigo and IHG, our creative teams have a proven track record of designing and delivering compelling on-brand experiences globally.
An immersive new Signature Sound to capture the essence of your unique property
We work closely with the Hotel Indigo brand team to deliver a rich and captivating on-brand soundtrack that is full of life, telling your hotel’s unique story through sound and helping position you as a compelling stand-alone venue that attracts curious travellers and local explorers alike.
100% bespoke playlists for all zones
Detailed consultation with our creative team
Dayparted music that supports your trading patterns
A brand-approved music direction
Unique concept that reflects your neighbourhood story
Unlimited special event music on request
What does the new Hotel IndigoSignature Sound mean for your hotel?
No two Hotel Indigo locations will sound the same. Your Signature Sound will be made up of fully bespoke music concepts and playlists for all music zones in your property.
As a minimum, this will include your lobby, F&B areas, and, if you’re in America, your public restrooms. However, you are encouraged to use music to enhance the ambience in other public areas, including wellness spaces, elevators, elevator landings, pools, patios, and pre-function areas.
Each concept will be thoughtfully designed to bring your neighbourhood story and hotel personality to life, creating unique experiences and unforgettable memories for your guests.
How we design your unique music concepts
We will schedule an in-depth briefing session with your dedicated music consultant to discuss your vision for your hotel.
We’ll explore your neighbourhood story, guest experience, design ethos, guest demographics, music zoning, F&B concepts, and trading patterns.
From there, we’ll craft a completely bespoke music direction for each zone, carefully balancing:
Your Neighbourhood Story: This goes beyond just featuring local artists. It means truly capturing the essence of your neighbourhood, whether through artist provenance, clever cultural references, or evoking elements of the local vibe.
Your Hotel’s Personality: Whether you’re an enchanting heritage property, breezy coastal resort, vibrant city sanctuary, or buzzy urban hub, we’ll ensure the perfect overall mood and guest experience throughout your property.
Exploration Levels: Depending on how culturally curious your guests are, we’ll mix familiar, nostalgic sounds with more adventurous ones for them to discover.
Energy Levels: We’ll find the perfect balance of liveliness and excitement in your music, ranging from dreamy to exhilarating.
Dayparting: We’ll customise your music concepts to align with your trading patterns and guest journeys throughout the day, ensuring perfect ambience at each moment.
Negotiated rates for Hotel Indigo
Your property will benefit from our world-class services at special rates for IHG.
12-month agreement:
31.10€/month per channel
36-month agreement:
27.70€/month per channel
Equivalent to 373 EUR/ 405 USD/ 325 GBP/ 1,490 AED/ 555 CAD per year, per channel (12-month contract) or 332 EUR / 360 USD / 289 GBP / 1,320 AED / 493 CAD per year, per channel (36-month agreement). Full terms and pricing details will be provided upon quotation.
About Music Concierge
Music Concierge is an award-winning creative agency that has been developing signature sounds for leading brands since 2007. We harness the power of music to tell brand stories and shape unforgettable experiences.
With a nuanced understanding of hospitality, brand strategy, and customer behaviour, our carefully curated sounds not only support your brand positioning, but can also increase guest spend and loyalty.
Our global teams are a hand-picked group of passionate professionals who live and breathe music, offering a deep knowledge of local music scenes, cultural nuances, and regional trends.
With 8 regional offices, supporting clients in 100+ countries, you can be confident that we’re always there for you, wherever you are in the world.
We’re excited to elevate your hotel music
Complete this form and we’ll be in touch very soon to get you onboarded.
